Digital showrooms are poised to transform retail and online commerce sectors—just as telehealth changed the healthcare industry—-by giving customers access to immersive, interactive shopping experiences that rival whatever they could expect from a traditional brick and mortar store. In fact, they might just be better, given that physical showrooms can become overwhelming for customers—often crowded, loud and even a bit chaotic, with multiple people jockeying for position. But with virtual showrooms, a customer gets all the benefits of an in-person showroom, including knowledgeable sales representatives, combined with an expansive selection of merchandise all from the comfort of their own home. Join Shopware’s Mitch Baker to learn how this shift will not only enhance the customer experience, but also expand the reach of online retailers and ultimately lead to accelerated ecommerce growth.

Mitch Baker is the Vice President of Sales & Solutions at Shopware, a leading open-source commerce platform empowering over 50,000 clients to scale rapidly and sell seamlessly across all channels. With over 12 years of experience in ecommerce, Mitch has held key roles at industry leading companies like Mobify (acquired by Salesforce), Shopify, and fabric Commerce. A proven go-to-market leader, Mitch’s expertise spans diverse product types and industries, including retail, manufacturing, and distribution.