ABOUT dotdigital
dotdigital is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, dotdigital is a global company with over 400 employees, serving brands of all verticals and sizes. For more information, visit www.dotdigital.com.
The rise of the responsible marketer
More and more, brands from around the world are discussing what “responsible marketing” means… and striving to embody it. Often, the trouble is knowing where to start.
Join Tim Stuart from dotdigital for a dynamic, tactical discussion about how to build trust with consumers in a genuine and sustainable way.
After this session, you’ll be able to:
- Understand the importance of demonstrating good citizenship
- Create personalized experiences, but not at the expense of security
- Offer customers value in return for their valuable personal data
- Prepare for the customer experience in the age of the “now customer”
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What Is Responsible Marketing?
