ABOUT BLACK TWIG MARKETING + COMMUNICATIONS

Black Twig Marketing + Communications is a full-service agency integrating the disciplines of public relations, social media, creative services and brand strategy to deliver tangible, bottom line results across a broad spectrum of businesses, industries and practice areas. Since its inception in 2006, the agency has been serving a diverse range of clients in the consumer, retail, business-to-business, healthcare, technology, media and financial markets. For more information, visit blacktwigllc.com.

SPEAKING FOR BLACK TWIG AT MES 2024

Sell More Product: Leveraging Traditional Marketing Strategies to Boost E-Commerce Sales

Tom Gatti brings over 35 years of experience in business development, sales and strategic marketing planning.

As he leads the agency’s business development efforts, Tom’s key responsibilities within the operations of the company include setting the marketing and business strategy. Tom specializes in sales and business development, CRM and marketing and sales enablement strategy consulting.

Industries he has worked with include manufacturing, construction, non-profit, architecture, environmental services, food and beverage and building products.

With experience in B2C and B2B markets, Tom has touched every Black Twig client and has worked with a number of them to help optimize their marketing and sales strategy to drive growth. Some of those clients include Cutex, Hager Companies, HBD Construction, IWR North America, Men’s Medical Institute, Metaphase Design, MHS Legacy Group, RSS Roofing, Super Stud Building Products, Tom James Company, Trattoria Marcella, True Fitness, UHY Advisors, WB Industries and Wellington Environmental.

Tom was one of the original members when Black Twig opened its doors in April of 2006. Then, in 2016, he and three other partners purchased the company from its original founders.

Prior to Black Twig, Tom worked for his family’s display business, owned a construction company and spent nearly 16 years in retail management.

Tom Gatti previously spoke at MES in 2022 on the subject of “Best Practices for Integrating Content Marketing Into Your eCommerce Strategy.”

PREVIOUS MES SPEAKERS FROM BLACK TWIG

Understanding Your Audience: Fine Tuning Your Messaging & Strategy to Drive Business

As a partner at Black Twig Marketing + Communications, Nick has more than 15 years of experience in marketing research, strategy, writing, and media relations. He works with experts in the process and control engineering, MEP engineering, manufacturing, industrial distribution, and construction sectors to internalize complex concepts, repurpose these concepts as marketing content and position the experts as thought leaders in their respective industries. Nick holds a Bachelor of Science in Mass Communications with an emphasis in Public Relations from Southeast Missouri State University and earned his MBA from Webster University.

MES NEWS & ARTICLES

8 Trends in Intelligent Ecommerce: What to Expect & How to Prepare
As autumn approaches, ecommerce businesses of all kinds are gearing up for Black Friday, Cyber Monday, and the holiday/end-of-year sales rush. For both B2C and B2B merchants, adapting to ...